Emerging Channels

Emerging technology was previously a part of the Online Marketing/Interactive Media track. New channels are morphing from idea to a daily part of business at an astonishing pace, and will soon be an essential element of the direct marketing mix. This track explores exciting new developments, research, and useful tactics in the following areas:

» Advergaming (placing ads in games online and off)
» Digital Signage and Placed Based Media
» Interactive Television/Video-on-Demand
» Mobile Marketing
» Word of Mouth

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