Keynote Presentations
Join the Conversation: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership
Joseph Jaffe, President & Chief Interruptor, crayon, a strategic consultancy
One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of crayon, a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation.
Crayon's client engagements include The Coca-Cola Company, Panasonic, American Airlines, Audi, kraft Foods, Starwood Hotels and ooVoo.
Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, Dunkin’ Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph's follow-up to his best-selling first book, Life After The 30-Second Spot, is titlted, Join the conversation, and was published by Wiley in Ocotober 2007. Join the Conversation outlines the birth and rise of "conversational marketing" - a version of literally what comes next and how marketers can become part of the conversation, instead of constantly disrupting it.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research. He also has lectured at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.
back to top...
A Conversation with Ty: Pioneering Designer Turned Marketer
Ty Pennington
2-time Emmy Award winner and host of "Extreme Makeover: Home Edition"
Join us as we kickoff DMA08 with Opening General Session Keynote speaker and 2-time Emmy Award winner, Ty Pennington, host of the hit ABC series "Extreme Makeover: Home Edition".
Ty has become a world renown brand and has helped increase the exposure of the Sears brand through his partnership with the multichannel merchant.
Ask Ty what makes him tick and he'll say, "It's about the joy of doing things for others. "Extreme Makeover" is about family, about America and about these random acts of kindness that can restore your faith in people."
John Greco, President & CEO of the DMA will join Ty in a highly engaged discussion on Ty's current endeavors and his role as a new media marketer.
back to top...
Playboy’s Growth as a Multichannel Marketer in the Digital Space
Christie Hefner, Chairman and CEO, Playboy Enterprises
Christie Hefner has been Chairman and CEO of Playboy Enterprises since 1988. Under Christie's leadership, the company evolved into an international media and entertainment company.
Christie led the company onto the Internet in 1994 when Playboy became the first national magazine on the World Wide Web. Playboy.com - which is made up of original content as well as repurposed content from the magazine and television - is a multiple revenue business with e-commerce, subscriptions, advertising and online gaming, and is the company's fastest-growing profit center.
Under Christie's leadership, the company has developed its largest profit center, its television business - the first time a magazine successfully leveraged its brand into television. Playboy-style content is also broadcast via Playboy Radio on Sirius 24 hours per day.
Playboy's social networking site geared toward college students, PlayboyU, was launched this year and the company recently partnered with LavaLife to provide content and personals to expand the dating section of its web site. Playboy has shown dramatic digital growth worldwide and is now distributed through online and mobile platforms in more than 35 countries.
For her revolutionary efforts in the digital space, Christie was named to the Media Industry Newsletter's Digital Hall of Fame in 2005. Forbes magazine named Christie to its "100 Most Powerful Women in the World" list in 2005, 2006 and 2007 for overseeing the expansion of the Playboy empire beyond print and building the brand globally.
Christie serves on numerous civic, industry and charitable boards including the Board of Directors of the Magazine Publishers Association and its Executive Committee and Government Affairs Committee. She served on the Board of the Direct Marketing Association from 1987-89.
back to top...
The Future of Online Community and Commerce
Craig Newmark
Customer Service Rep & Founder, CRAIGSLIST
Craig Newmark is the ‘Craig' of Craigslist, the founder of the centralized network for worldwide urban and regional communities featuring classified advertisements with discussion boards. Called "The Wizard of the Local" by TimeMagazine, Craig was named to its 2005 Time 100.
Craigslist has quietly emerged as one of the top 10 Internet companies in the world in terms of page views, attracting 10 billion page views per month and 35 million unique visitors from 567 cities and 55 countries per month.
back to top...
