Corporate Responsibility Programs

Recognizing the vital link between consumer confidence and a healthy future for multichannel, data-driven direct marketing, DMA has long been committed to helping members “do the right thing” when it comes to the issues the public cares about. The DMA Board is focused on encouraging our members to work hard to build consumer trust through increasing attention to corporate responsibility issues and peer regulation. These sessions report on the work, direction, and thoughts of DMA’s Corporate Responsibility Programs.

Monday, October 13
3:00 P.M. – 4:15 P.M.

Green Your Marketing to Meet Customer Environmental Expectations

• Receive Free DMA tools to demonstrate evironmental stewardship to your customers
• Discover USPS programs to assist businessess and educate the public

2:00 P.M. – 3:00 P.M.
Tuesday, October 14

Commitment to Consumer Choice: An Important Strategy for Opposition to Growing Do Not Mail Threats

• Specific components of the CCC and expectations of members
• Earning and Using the Trusted Marketer Program Member logo
• Description of Improved Mail Preference Service: DMAChoice.org portal, including “opting down”/How it works and why it’s important
• Reducing unaddressed advertising and unwanted mail

Wednesday, October 15
10:00 A.M. – 11:00 A.M.

Mobile Marketing: Legally Reaching Important New Audiences

• Federal regulations and DMA guidelines prohibit contacting wireless telephone numbers when called parties pay the charges
• Given these restrictions, what are best practices for marketers to legally and effectively reach potential customers?