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Direct Marketing Educational Foundation (DMEF) Events

DMEF Annual Awards Dinner & Program / Scholarship Auction

Saturday, October 11
The Bellagio
6:00 P.M. – 10:00 P.M.

The premier event for the Direct Marketing Educational Foundation will take place on Saturday evening, prior to the Conference kickoff on Sunday morning. Don't miss this major networking event and join hundreds of key DM executives to celebrate the:

  • Edward N. Mayer Educational Leadership Award awarded to Jon Roska
  • Corporate Leadership Award awarded to Scholastic
  • And, enjoy our exclusive live Program and Scholarship auctions!
    Advance reservations required. To register, please contact Jeannette Monaco at 212.768.7277 ext. 1371 or email jmonaco@the-dma.org.


    DMEF Direct / Interactive Marketing Research Summit

    Saturday, October 11 - Sunday, October 12
    Las Vegas Hilton

    Interested in the latest research in the direct marketing arena? Building on a 20-year history, this conference has been completely revamped to meet the needs of academics today. Devyani Sadh, Ph.D. and President of Data Square, LLC delivers the Sunday keynote with benchmark examples of database marketing. With more than 15 years of experience, Dr. Sadh is a recognized expert in the design, assessment and instantiation of integrated Database Marketing and CRM practices for global 1000 and mid-market clients. The event is attended by renowned researchers worldwide!

    Information about speakers, papers, and special topic sessions can be found at www.researchsummit.org. DMA08 conference attendee registration: $80. For those DMA08 attendees with an analytic bent, this conference provides ground-breaking research and insights that benefit the practice of direct marketing as a whole.


    DMEF College Day

    Monday, October 13
    Las Vegas Hilton and Las Vegas Convention Center
    11:00 A.M. – 1:00 P.M.

    Students and professors from Las Vegas and the surrounding area, majoring in studies such as marketing, advertising, and business, will gather for the 33rd annual DMEF College Day, to inform and promote careers in direct / interactive marketing. The students also will be invited to DMA08 to attend the conference’s general and concurrent sessions and exhibit hall. Join us in welcoming these potential future leaders as they consider direct as a career choice!

    For more information about this event, visit www.the-dma.org/dmef/collegeday.


    DMEF Booth

    Sunday, October 12 – Tuesday, October 14
    Las Vegas Convention Center

    Stop by the DMEF booth to learn how DMEF is furthering its mission to attract, educate and place top college students in direct / interactive marketing careers by continuously improving and supporting the teaching of world-class direct / interactive marketing. Find out how DMEF can work for you...offering unique opportunities for internships, and access to top-quality entry level personnel, and ways for you to give back to the direct / interactive marketing community.

    For more information, visit www.the-dmef.org or the DMEF Booth at the Las Vegas Convention Center.