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DMA08 Master Class The Master Class is an advanced level full-day event designed for experienced professionals in the direct marketing industry. Industry experts from some of the leading marketing organizations will discuss insightful and thought-provoking issues that will be applicable to all senior professionals.
To view complete details on the new Master Class, please click here.
The purpose of the Master Class is to provide professionals with an upper level pre-conference intensive. Content will be visionary in nature and focus on innovative issues and will be broad enough so all professionals will take away invaluable information. All session content is vendor neutral and speakers are selected using strict criteria. Three stimulating intensive sessions will expand your outlook on the future of direct marketing. You will leave with a deep understanding of where direct marketing is headed and how to incorporate your company in the transition. Sunday, October 12, 2008, 9:05 AM to 10:10 AM What’s REALLY going on in the Marketplace?
J. Walker Smith, President, Yankelovich Sunday, October 12, 2008, 10:20 AM to 11:15 AM The Market Intelligence Role: Trends, Forecasts and Beyond
Laura Curtis, Director, Market Intelligence Advisory Service, IDC Executive Advisory Group Sunday, October 12, 2008, 11:30 AM to 12:45 PM Weekend Luncheon Keynote Conversational Marketing: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership
Sunday, October 12, 2008, 1:00 PM to 1:45 PM
The Role of the Agency
Trish Wheaton, Chief Marketing Officer,Wunderman
Sunday, October 12, 2008, 1:45 PM to 2:25 PM Neurographics: Mindset Scoring System Neurographix tells marketers why consumers buy, what consumers should be interested in buying and how to communicate to individual consumers. Attendees will:
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Now more than ever, consumers want more value from the marketplace. But not just more of the same old value rooted in price, quantity, luxury and convenience. Instead, consumers want new kinds of value — the value that is associated with the a newly self-empowered, consumer-controlled network of connections, information and intangibles associated with a product rather than with the actual product itself. And this is especially true for direct marketing. Yankelovich president J. Walker Smith will share eye-opening research about what consumers want in today's marketplace.
Join IDC’s Laura Curtis for the latest research about the Market Intelligence function. This presentation will provide IDC’s new “MI 2.0 Framework” for building a more strategic and impactful MI organization. She will discuss how web 2.0 technologies will assist the departments of market intelligence disseminate information and knowledge within the enterprise and also to utilize the right collaboration tools to maximize interaction and raise the position of Market Intelligence into a more strategic role within the organization. It will also provide new survey analysis for MI area investment, organizational activities, and industry priorities for 2008.
Joseph Jaffe, President, crayon, a new marketing company
Within the changing and complex marketing landscape the role of agencies is as important, if not more important than ever. Clients around the globe are looking to their agencies to help them make sense of the new environment, to share best practices and drive accountability. 
