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NEW! Web Analytics Association Base Camp Sign up for a one-day workshop on web analytics to receive a solid foundation of web analytics knowledge. This is the Official Web Analytics Association Base Camp. (Separate registration fee required.) The three workshops run simultaneously. Choose the one that meets your needs.
To learn more or to register for the WAA Base Camp, click here. WAA Base Camp I: Introduction to Web Analytics Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics.
This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.
This day-long WAA Base Camp workshop will prepare you for the climb into the higher altitudes of online campaign optimization, on-site traffic analysis and conversion optimization. WAA Base Camp II: Online Marketing Campaign Optimization If you're responsible for driving traffic to your website through online advertising, search, or email marketing, this is the workshop for you. Whether you are new to online marketing or find that those who do it report to you now, this workshop will give you knowledge you need to measure online campaigns and/or manage those who do.
This workshop will give you the high level overview of online campaign management you need to make sure you know where to shift your online spend for greatest impact.
This day-long WAA Base Camp workshop will give you the knowledge, the language and the insights you need to work with your team, your agency and your media buyers to significantly increase your advertising ROI. Be prepared to answer management questions about the impact of your online spend. WAA Base Camp III: Web Analytics for Site Optimization How do you make your website better? If this is your challenge, then this is the workshop you've been waiting for. You have some experience, but now it's time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work. Whether you have just been tasked with improving the effectiveness of your website, just been put in charge of the web team, or just need to be sure that you are seeing the forest for the trees, this workshop is where website optimization is revealed and explored.
This workshop will give you the tricks, tools and techniques needed to improve navigation, increase engagement and improve conversion rates.
If you've been told to make your website "better," this workshop is for you. If you've been tweaking your site for years, this workshop will put it all back into perspective. There are many levers you can adjust in order to get more value out of your website. Understanding the variety of possible controls and the ability to measure the impact of adjusting them is the key to website success. To register for the WAA Base Camp, click here.
Base Camp Details Date: Sunday, October 12 Location: Las Vegas Hilton
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