Web Usability Experience

Understand What Your Customers Think of Your Website and How to Give Them Exactly What They Want

Aaron Kahlow, Managing Partner of BusinessOnLine
Sign up for an open time slot at www.onlinemarketingsummit.com/dma08

Monday, October 13, 2008
11:00 a.m. - 12:15 p.m.
3:00 p.m. - 4:15 p.m.

Join Aaron Kahlow for his hands-on workshop that will explore how US marketers can apply website Usability to improve your website, email campaigns, landing pages and the general online customer experience.

Major Take-Aways

• Background education on the principles of website usability
• Top 10 elements that negatively affect website experience and, ultimately, conversions
• Personal advice on what you can do to improve your site and its overall effectiveness

"HelpMySite" Usability Labs

These 15-minute labs are designed to give you one-on-one time with a subject matter expert to discuss your individual website usability issues. Great for those looking to better understand the strengths and weaknesses of their website, you will leave this session with a better understanding of the items which have the biggest impact on your ROI, as well as how best to improve these efforts.

BY APPOINTMENT ONLY
Don't miss this opportunity to speak with an expert; sign up for an open time slot at www.onlinemarketingsummit.com/dma08

Website Usability Labs
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