DMA Press Registration Guidelines

DMA provides complimentary registrations for trade, business, and consumer reporters, as well as freelance writers and analysts who work in the direct marking field. Press registration for DMA events, however, is offered on a limited basis.

The following provides information on 1) who is eligible for complimentary DMA press registration, and 2) how to submit such a request to DMA.

Please note that DMA sometimes shares press registration information with conference exhibitors, sponsors, and speakers.

PRE-REGISTRATION: HOW TO SUBMIT A REQUEST FOR DMA PRESS CREDENTIALS

In order to process your request for a complimentary press pass for a DMA event, you must submit the supporting documentation (listed below) along with:

1. Your name
2. Editorial title
3. Publication
4. Physical address
5. Email address
6. Telephone number
7. Fax number
8. Name of the DMA event(s) you wish to attend as press

Registration will not be guaranteed for those who fail to submit the proper documentation in a timely manner. Please submit your request and documentation via:

• Email: pressregistration@the-dma.org
• Fax: 212.768.4547

PRE-REGISTRATION CONFIRMATION

Upon approval, all media registrants will receive a confirmation of their status via email. Those who do not receive a confirmation may contact pressregistration@the-dma.org.

ON-SITE REGISTRATION

On-site registration at most — though not all — DMA conferences and other events is available (though pre-registration is preferred).

Reporters, freelance writers, and analysts who request on-site press registration must meet the same criteria (see below) required for pre-registration.

UNQUALIFIED PRESS

Unfortunately, DMA cannot issue credentials to publishers, those who write content for non-media websites, personal blogs, e-newsletters, membership newsletters, contributing writers not currently under contract with a publication, corporate officers, or sales, advertising, public relations or technical support staff from any organization.

Press credentials are provided for editorial purposes only. Registered press are not allowed to engage in advertising sales activities while attending DMA events.

DOCUMENTATION REQUIREMENTS: TRADE, BUSINESS AND CONSUMER PUBLICATIONS

Provide two of the following three items:

• A business card with your editorial title from an established media outlet
• A current editorial masthead that includes your name and title
• Two bylined articles published within the last six months

DOCUMENTATION REQUIREMENTS: FREELANCE WRITERS/REPORTERS/AUTHORS

Provide both of the following items:

• An original letter of assignment or a copy of your contract from the editor-in-chief at a news organization
• Two samples of bylined articles published within the last six months

Unfortunately, those who are not currently under contract are not eligible for media credentials.

DOCUMENTATION REQUIREMENTS: ANALYSTS

Writers and analysts from internationally recognized market research firms or financial institutions who write on a consistent basis for regularly published reports must provide the following items:

• A business card with editorial/analyst title
• A bylined copy of a white paper, briefing or report with a direct/marketing/ advertising/or interactive topic, published within the last six months

DOCUMENTATION REQUIREMENTS: BROADCAST TV/RADIO REPORTERS, PRODUCERS, CAMERA/SOUND CREWS

Provide two of the following four items:

• A business card with your name, station, and title that represents these roles
• A broadcast station identification card with your name and title that represents these roles
• (Freelancers) A letter of assignment from or the name and contact information of your supervisor to verify assignment
• Two video or audio clips broadcast within the past six months

ADDITIONAL INFORMATION

For additional information, please email pressregistration@the-dma.org or call 212.768.7277.